Most people regularly search Google Images and visual content before making a purchase. Optimised, professional images could result in increased traffic and sales.
Google is removing the option to "View Image" and replacing it with "Visit Site", driving more traffic to your website. Image optimisation tips to remember are;
Do you use Google Images to search for products?
A Google Image search is often the first point of research for people interested in products or services. Follow these tips to increase your chance of your website images being included in a google image search or featured snippets
When performing a Google Search local nearby business that match your enquiry are shown with a map, opening hours and contact details. Create a free listing for your business in Google My Business to benefit from local searches https://business.google.com/
WordPress Plugins can add functionality and features easily to your website. Here are some I continually use;
Do you want to remove Comments from your WordPress website?
Do you use WordPress for a static website with more pages than posts?
Most WordPress websites are not blog style websites and the comments section which is enabled by default is not needed.
Download the Disable Comments Plugin to help with this. In the Settings section tick to disable comments from Everywhere
Yoast SEO is a great WordPress Plugin that suggests onsite SEO improvements
Don't panic about red lights
Google have started to use HTTPS as a light weight ranking signal to encourage website owners to keep everyone safe on the web.
What does this mean?
WordPress being open source, can make it susceptible to hackers. Join Google Webmaster Tools to keep informed of any attacks. After an attack check the following;
SEO Keyword Research can help you discover and prioritise keywords to use in your website content. The more phrases you target, the better your search results will be
Does your website load in 3 seconds? 53% of people will leave a mobile page if it takes longer than 3 seconds to load.
Speed doesn’t just affect page ranking, it affects revenue. Test your website and get recommendations from Google's Page Speed Insights, which analyses both mobile-friendliness and mobile and desktop page speed
Do you use Siri, Cortanta or Ok Google to do a voice search on your mobile? What do we ask in a voice search? Questions that start with Who, What, When, Where and How
An easy way to target these natural questions is with a website FAQ page – Frequently Asked Questions. It can address these more natural questions to match voice searches
Do you want a super fast tip that you can do today to improve your website?
Check your website page titles. Do a google search on your domain and check all the page titles that come back.