Website SEO Tips and Tricks

Top Web Browsers 2018

The recent July 2018 report shows browsers shipped with operating systems have slipped to an all time low losing their advantage with Chrome the dominant winner at 57.8%

top web browsers 2018

Report from W3Counter Monthly Report

Best practice is still to test on as many operating systems, devices and internet browsers as possible to ensure your website behaves as expected and is a positive experience for your clients

Google Image Changes

Most people regularly search Google Images and visual content before making a purchase. Optimised, professional images could result in increased traffic and sales.

how to optimise website images

Google is removing the option to "View Image" and replacing it with "Visit Site", driving more traffic to your website. Image optimisation tips to remember are;

  • Use descriptive file names
  • Use descriptive ALT tags
  • Reduce large images and optimise image size and quality for websites

Google Image Search

Do you use Google Images to search for products?

google image search

A Google Image search is often the first point of research for people interested in products or services. Follow these tips to increase your chance of your website images being included in a google image search or featured snippets

  • Display images using the <img> HTML tag rather than CSS background images. CSS Images are NOT indexed by google
  • Use descriptive names for your images e.g. buy-zebra-onsie.jpg

Google My Business

When performing a Google Search local nearby business that match your enquiry are shown with a map, opening hours and contact details. Create a free listing for your business in Google My Business to benefit from local searches https://business.google.com/

Top WordPress Plugins

top wordpress plugins

WordPress Plugins can add functionality and features easily to your website. Here are some I continually use;

  • Yoast SEO - improves SEO
  • Contact Form 7
  • Soliloquy - Slideshows
  • W3 Total Cache - speed
  • WooCommerce - ecommerce shop
  • Encrypt Email
  • Google Analytics
  • TinyMCE Advanced - better toolbars
  • WP Google Map
  • Sucuri - security and hacks

Removing WordPress Comments

wordpress disable comments

Do you want to remove Comments from your WordPress website?

Do you use WordPress for a static website with more pages than posts?

Most WordPress websites are not blog style websites and the comments section which is enabled by default is not needed.

Download the Disable Comments Plugin to help with this. In the Settings section tick to disable comments from Everywhere

Yoast - Running Red Lights

wordpress training plugins

Yoast SEO is a great WordPress Plugin that suggests onsite SEO improvements

Don't panic about red lights

  • Yoast is about onsite SEO, there are also important offsite factors
  • Yoast doesn't know your reading audience
  • Yoast doesn't know your competition
  • Yoast doesn't know your SEO strategy

HTTPS as a ranking signal

SEO secure https

Google have started to use HTTPS as a light weight ranking signal to encourage website owners to keep everyone safe on the web.

What does this mean?

  • Buy a security certificate annually
  • Update all your hyperlinks to https
  • Test WordPress plugins work as https
  • Change Site Version in Google Search Console and Bing Webmaster Tools
  • Change your XML Sitemap to https

Hacked Wordpress Websites

hacked wordpress website

WordPress being open source, can make it susceptible to hackers. Join Google Webmaster Tools to keep informed of any attacks. After an attack check the following;

  • Update WordPress and all Plugins
  • Reinstall Wordpress if current
  • Use FTP to see any new files or folders
  • Recreate your .htaccess file
  • Take regular backups

Keyword Research

seo keyword research

SEO Keyword Research can help you discover and prioritise keywords to use in your website content. The more phrases you target, the better your search results will be

https://moz.com/explorer

Improve Website Speed

website speed improvements

Does your website load in 3 seconds? 53% of people will leave a mobile page if it takes longer than 3 seconds to load.

Speed doesn’t just affect page ranking, it affects revenue. Test your website and get recommendations from Google's Page Speed Insights, which analyses both mobile-friendliness and mobile and desktop page speed

Optimise your website for voice search

Office 2016 Upgrade Training

Do you use Siri, Cortanta or Ok Google to do a voice search on your mobile? What do we ask in a voice search? Questions that start with Who, What, When, Where and How

  • "How do I create a website"
  • "Where can I get website training"
  • "How do you get on page 1 of google"

An easy way to target these natural questions is with a website FAQ page – Frequently Asked Questions. It can address these more natural questions to match voice searches

5 Minute Website Tip

Website 5 Minute Tip

Do you want a super fast tip that you can do today to improve your website?

Check your website page titles. Do a google search on your domain and check all the page titles that come back.

  • Are they unique ?
  • Are the keywords in your titles ?
  • Is it clickable – does it entice you to follow ?
  • Make some tweaks – even small changes can make a difference.